Digital Marketing

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Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing encompasses all marketing efforts that use an electronic device or the internet.

In simple words, Digital Marketing means, beat our competitor’s product and services by using tools of Digital Marketing and driving more and more traffic to our website. By using various tools of Digital Marketing, we connect to our customers online, because marketing is all about connect with our present and future customers at a right time, at a right place. And today, right place is being online because more than half of population is online these days and it is increasing drastically. By going online, you can’t only connect with your locals, but also with the world. So to connect with our customers and to retain them, we need Digital Marketing. Now understand, why digital marketing is so important?

Why Digital Marketing is Important?

Everyone is online these days. All the people around us have smart gadgets, with the help of these gadgets, they can find anything online. All they just need to do, type anything (what they want to search) in the browser, and results will open in seconds. Let’s take an example:

  • If anyone finds ice-cream parlour near me, Google will show all the results that are available. But only those, who have their digital presence.

That’s why it is necessary to build your digital presence. It provides us endless opportunities like:-

  • We can find more customers.
  • We can sell our products and services directly from our website or an app.
  • We will get to know what our customers likes by using analytics tools.
  • We can also increase our sales by using analytics tools.

And there many more advantages by going online which can’t be listed.

Tools of Digital Marketing:-

  • Search Engine Marketing
  • Social Media Marketing
  • Search Engine Optimisation
  • Content Marketing
  • E-Mail Marketing
  • Web Analytics
  • Conversion Rate Optimisation(CRO)
  • Sales Funnel